Develop and execute product strategies and roadmaps that align with company s overall Business including market analysis competitive positioning pricing and promotional strategies. • Develop and execute product positioning strategies that differentiate the company s services and products from those of competitors. This includes developing messaging positioning statements and value propositions"Expertise in product management. Proficiency in digital marketing and social media marketing Life sciences background • Conduct market research and analysis to identify customer needs and market trends. Collaborate with cross-functional teams including marketing sales and development to define product services requirements and deliver innovative solutions. • Work closely with the marketing team to develop and execute compelling sales tools marketing campaigns go to market plans including messaging positioning and pricing strategies. • Monitor and analyze the performance metrics customer feedback including sales Profitability and customer satisfaction. • Develop and deliver training programs that enable sales teams to effectively sell the product. This includes developing sales tools and resources conducting product training and providing ongoing support to sales teams. • Manage the product marketing budget and ensure that all marketing and sales activities are within budgetary constraints. • Drive product launches and promotions to achieve revenue and growth targets. • Manage the companys social media accounts creating and executing strategies to enhance brand visibility and engagement including content creation community management and performance analysis. • Analyze market trends and customer insights to align product features and marketing Campaigns ensuring effective targeting and positioning across digital platforms to maximize customer acquisition and retention • Continuously evaluate and improve the offerings based on custom
